Crystal Clear Debt Support is a trading name of ASK International Group Ltd. We are not a debt advice provider. If you enquire through our site, your details will be shared with our partner, The Debt Advice Service (TDAS), who may contact you. Fees apply to debt solutions — learn more. May not be suitable in all circumstances. Your credit rating may be affected.

Privacy Policy

Last updated: April 2026

1. Who We Are

Crystal Clear Debt Support is a trading name of ASK International Group Ltd (Company No. 14117329), a UK registered company that helps people across the United Kingdom find debt solutions.

Registered office:
1 Wellington Road North, Stockport, England, SK4 1AF

Privacy enquiries:
admin@crystalcleardebtsupport.com

We are the data controller for the personal information we collect and process through our website at crystalcleardebtsupport.com.

ICO Registration Number: ZC120552

2. What We Collect and How

Information You Give Us

When you complete our eligibility form, we collect:

  • Your name, email address, and phone number
  • Debt information (total debt, number of creditors, affordable payment amount)
  • Housing and employment status
  • Monthly income range
  • Preferred contact time
  • Your consent preferences (sharing with debt advice providers, marketing emails)

We collect this information through forms hosted by Netlify Forms, which are submitted to our email system via Microsoft Outlook.

After initial contact, our team will call you to discuss your situation. During this call and any subsequent communications (by telephone, email or SMS), we may collect more detailed financial and personal information to assess your circumstances and recommend appropriate debt solutions.

You may also interact with our AI chatbot, which collects initial details about your enquiry on our behalf.

Information Collected Automatically

Strictly Necessary Data (No Consent Required):

  • Session cookies for site functionality (Netlify hosting)
  • Form protection tokens (spam prevention)
  • Cookie consent preferences (stored locally in your browser)

We do not collect or store IP addresses, geolocation data, or user agent strings ourselves.

Analytics Data (Only With Your Consent):

If you accept analytics cookies, we use Microsoft Clarity to understand how visitors use our site. Microsoft Clarity is an independent data controller that collects technical information (IP address, browser type, device type, operating system), usage data (pages visited, time spent, clicks, mouse movements, scrolling), and session recordings (with sensitive form data automatically masked).

Microsoft Clarity's privacy policy: https://privacy.microsoft.com/privacystatement

Legal basis for Clarity: Consent (you control this via our cookie banner).

3. How Long We Keep Your Information

We retain your personal information for different periods depending on the type:

  • Enquiry form data: Up to 3 years from last contact (for regulatory compliance and potential legal claims)
  • Email and SMS correspondence: Up to 3 years from last contact
  • Telephone call records: Up to 3 years from last contact
  • Chatbot transcripts: Up to 3 years from last contact
  • Cookie consent records: Indefinitely in anonymous form (for GDPR compliance audit trail)
  • Microsoft Clarity data: Managed by Microsoft (typically 30 days, see their privacy policy)
  • AML and compliance records: Up to 5 years as required by regulation

After these periods, we securely delete or anonymise your information unless we have a legal obligation to retain it longer (for example, for financial records or legal proceedings).

4. Who We Share Your Information With

Service Providers (Data Processors)

We use the following third parties to help operate our services:

  • Netlify: Website hosting and form processing (USA — with Standard Contractual Clauses)
  • Microsoft Outlook (Microsoft 365): Email services for form submissions and business communications (EU/UK data centres)
  • Microsoft Clarity: Analytics (independent controller — see their privacy policy)
  • GoHighLevel: Customer relationship management and marketing automation platform
  • Your Marketing Hub (yourmarketinghub.ai): AI chatbot used to collect initial enquiry details on our behalf
  • Essendex: SMS campaign delivery
  • Instantly AI: Email marketing communications

International transfers: Some data may be transferred outside the UK/EU to the USA where certain service providers operate. These transfers are protected by Standard Contractual Clauses approved by the UK ICO and EU Commission.

Debt Advice Providers (With Your Consent)

If you consent via our enquiry form, we share your details with the following organisations who may contact you about debt solutions:

  • Pacific Financial Solutions Ltd, trading as The Debt Advice Service (TDAS) — for the purpose of providing debt counselling and advice

These providers are independent data controllers and will process your information in accordance with their own privacy policies.

Panel Lawyers (With Your Consent)

If you consent via our enquiry form, we may also share your enquiry with lawyers on our panel who may contact you about debt solutions they can provide. These lawyers are independent data controllers.

5. Why We Use Your Information

To Provide Our Service

Legal basis: Legitimate interests and contract

  • Assessing your eligibility for debt solutions
  • Contacting you by telephone, email and SMS to discuss your situation
  • Collecting financial and personal information to complete a fact find
  • Referring you to appropriate debt advice providers
  • Maintaining records of our correspondence and interactions

To Share With Debt Advice Providers and Panel Lawyers (Only With Your Consent)

Legal basis: Explicit consent

If you consent via our enquiry form, we will share your details with Pacific Financial Solutions Ltd (The Debt Advice Service) and/or panel lawyers who may be able to assist you. You can withdraw this consent at any time by emailing admin@crystalcleardebtsupport.com.

To Send Marketing Communications (Only With Your Consent)

Legal basis: Explicit consent

If you opt in to receive marketing emails, we may send you helpful debt advice tips and guides. Every marketing email includes an unsubscribe link. You can opt out at any time.

6. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal information
  • Rectification: Correct inaccurate or incomplete information
  • Erasure: Request deletion in certain circumstances
  • Restriction: Limit how we use your information
  • Objection: Object to processing based on legitimate interests
  • Data Portability: Receive your information in a portable format
  • Withdraw Consent: Withdraw consent for data sharing or marketing at any time

To exercise your rights, email admin@crystalcleardebtsupport.com. We will respond within one calendar month.

7. How We Protect Your Information

We take appropriate technical and organisational measures to protect your personal data, including password-protected devices, secure authenticated access to all platforms, and restricted access on a need-to-know basis. Data transferred to debt advice providers is sent via email to verified recipients.

8. Complaints

If you are unhappy with how we handle your data, please contact us first at admin@crystalcleardebtsupport.com and we will do our best to resolve your concern.

If you remain dissatisfied, you can complain to:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113

9. How to Make a Complaint About Our Service

If you wish to make a complaint about any aspect of our service, please contact us at admin@crystalcleardebtsupport.com. We will acknowledge your complaint within 2 working days and aim to provide a full response within 10 working days.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date.

11. Contact Us

ASK International Group Ltd
Trading as Crystal Clear Debt Support
Company No. 14117329
Registered in England and Wales

Registered Address:
1 Wellington Road North
Stockport, England
SK4 1AF

Privacy enquiries: admin@crystalcleardebtsupport.com

Website: crystalcleardebtsupport.com

This policy is governed by the laws of England and Wales.